About Southtide Construction

Passion for Quality Home Upgrade Solutions

Southtide Construction is a family business in Sarasota, Florida which grew from passion for home restoration.

The Rowell family is ready to make your dreams a reality.

family owned. florida grown.

Florida Has Been Home for Generations

Southtide Construction LLC was founded by John and Kari Rowell in 2021.

But their families have been building a better life in Florida since 1830 — that’s when their fore-bearers first settled on their Florida homestead that still exists to this day.

Meet The Rowell family

Meet John Rowell

Before starting Southtide Construction, John grew up running his family business which was a staple of the Gainesville, FL community for more than 50 years.

Since relocating to Sarasota, FL in 2014, John has built over 200 homes as the Construction Manager for two of the Top 10 National Home Builders, as well as multiple custom builders in Southwest Florida.

Meet The Rowell family

Meet Kari Rowell

As the daughter of an award-winning Florida builder, she grew up learning on job sites and touring the model homes to learn the latest design trends.

Kari’s professional experience also includes numerous awards for her work for local custom builders and national powerhouses alike.

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simple steps to Guide You

Our Easy 4Step TIDE Process

Follow the tide and let us navigate your remodel, renovation, or custom project with ease. At Southtide Construction, we're dedicated to making the process simple and enjoyable. Collaborate with us to discuss, envision, design, and seamlessly execute your vision

Step 1


Every Southtide project is custom and begins with a discussion. How can we make your home a reflection of you? Contact us to start.

Step 2


We help customers see their bland space as a blank slate. Let's create ideas and a solution to the specific challenge your home presents.

Step 3


Every space is used differently by the ones who call it home. We'll help you nail your budget with materials, options and finishes.

Step 4


Every project is our passion project. We seek to exceed your expectations, no matter how big or small the home upgrade may be.

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Clients rave about us

Featured Project Testimonials

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I am obsessed with my new wall by Southside Construction! If you need custom work for your home, you need to call John.
Stephanie Anne
Stephanie Anne
Sarasota, FL
Stephanie Anne N. - Custom Built Accent Wall